Affiliate Program Management: What It Is & How To Use It in Order To Increase Sales




Affiliate program management refers to the process of handling an entire affiliate program of a company. But … do you really need it?


Affiliate marketing is one of the best business models in the world. In case you are a beginner looking to build a legitimate business online, affiliate marketing is probably the best choice for you.


Because you don’t need to create a product in order to make money. You just need to drive traffic to an offer and you get commissions based on the sales you make.


On the other hand, if you are the one creating a product and looking for people to make sales for you, having an affiliate program is a very good option.


You have the opportunity to make more money without any additional cost or effort. That sounds amazing, doesn’t it?


In this article, we will talk more about the second situation.

Affiliate Program Management Approaches


We did our research and found out a couple of ways in which you can approach affiliate program management.(1)


Let’s jump straight into it:


#1: Outsourcing


We will start by taking a look at the laziest of the approaches: outsourcing.


Who doesn’t like outsourcing? You just need to pay someone else to do the job for you.


Even better, that someone will most likely know more about this task than you. In case you want to go this route, there are a couple of affiliate management agencies that you can contact.


They offer a variety of services, ranging from affiliate program setup and optimization to compliance policies and so on.


Also, a great advantage for using this approach is that you will not need to invest money in training your own employees, as well as worry about taxes.


If you already decided to outsource your affiliate program management, there are a couple of things you need to keep in mind.(3,4)


When looking for an agency, you first need to find out how much experience they have. It makes no sense to spend money for someone that barely knows anything about affiliate management.


Also, it will be a good idea to ask for their track record in order to establish if the agency will be a right fit for you.


At the end, you might want to ask for a professional to look at the contract you sign with them. You want the agency to guarantee they will do their best to grow your business and not do the minimum amount of work necessary in order to get paid.


Outsourcing your affiliate management has its pros and cons. But before you go ahead and find an agencies, let’s look at the other options.



Related: What Are Affiliate Partners


#2: Delegating


Delegating the task of running an affiliate program is an approach that not so many businesses take. However, it can have a couple of advantages that we need to go over.


If you put this task in the hands of one of your employees, you will be able to keep an eye on the operations without too much effort. Meaning that you will only need to monitor 1 person.


This can be a good idea, but keep in mind that you will need to invest money and effort in order to train this person for the task. Having an affiliate program can be very profitable for a business, so you can’t cut corners when it comes to investments.(5)


Also, if that person decides to leave your company because he got a better offer from someone else, you will need to find someone else and invest money and effort in training again.


This is why most companies decide to automate their affiliate program operation in stead of delegating this job to someone in their company.




Related: Affiliate Programs That Pay Daily


#3: Automating


Automation is the most popular approach businesses take in order to grow their affiliate programs.


First, you need to select an affiliate network like Clickbank or JVZoo. There are plenty of options out there, but these are the most popular ones.


After that, you need to start an affiliate program inside the network. It’s a pretty straight forward process and these networks make it very easy for businesses to do so.


The biggest advantage of working with an affiliate network is that they get tons of traffic. Meaning that you will be able to put your company in front of many people.


Not only that you will be able to make more sales with no additional effort, but this also helps a lot with growing your brand. Also, another advantage would be that the network will take care of all your needs.


Also, try to make your product as appealing as possible to affiliates. For example, try giving good commissions.


As an affiliate marketer, this is the first thing that I’m looking for when searching for new products to promote: how much do they pay?


It might seem like a bad idea, but think about it: the bigger commissions you pay, the more affiliates will promote your product. Therefore, you will get much more sales and your brand will grow.


In the long run, this is probably the best option for affiliate programs.


Final Thoughts


Having an affiliate program is without a doubt a good idea if you want to sell products online. You are able to increase your brand authority, and therefore skyrocket your sales.


The best option is to automate this process with an affiliate network like Clickbank. Also, you will need the right training to do so.


For that matter, I suggest investing in Clickbank University. It will teach you from A to Z how to get other affiliates to sell your products with little to no effort.