Amazon Product Research: How To Find Winning Products For Your eCommerce Business




Amazon product research is very important aspects in regards to FBA. That’s because not all products are the same.


Some will sell and grow your business, while others will be responsible for a massive waste of money and energy.


Also, it’s one of the first activities you will need to engage in at the very beginning of your business process. If you ask me, it’s even more important than being able to run ads to your products.


That’s because if you run ads to crappy products, well … you waste your money. Some products will simply not sell because they are low quality.(1)


Also, you want to be on top of your product research game because you need to find low competition niches. Only the best of the best manage to build successful Amazon FBA businesses in high competition niches.


My guess is that you don’t want to compete with highly skilled entrepreneurs. Luckily, you are able to bypass all of that by choosing the right products to sell.


So, if you’re here to find out how to do proper Amazon product research in order to build a successful business, you’re in the right place! By the end of this guide you will know exactly what steps you need to take in order to do so.

What Is Amazon Product Research?


Amazon product research is the process of finding out what products to sell on Amazon. It is one of the most important aspects of building a successful ecommerce business.


In the ecommerce space, product research is one of the most talked about topics. That’s because most ecommerce entrepreneurs realize how important it is to find winning products.


As opposed to other business models, you can’t just go and sell random stuff. Amazon has become very competitive and we need to act accordingly. If you don’t like it, then the alternative is to  get a 9 to 5.


My guess is that you don’t want that. If you’re like me, you want time and financial freedom, and the only way to achieve that is to build a business that provides you with passive income.(2,3)


What you’re looking for is a product in a niche with low competition. This is the first step you need to take in order to  start your ecommerce business. Also, you’re looking for cheap shipping, as you don’t want to pay a fortune just for transport.


Another aspect you need to keep in mind is that the product needs to allow you to get high profit margins in order to be worth your time. You don’t want to buy something with $10 and sell it for $12.


The Elements Behind A Best Selling Product


Even the most experience ecommerce business owners can’t tell you what the best niches are in a specific manner. However, there are a couple of aspects that we look at whenever we do product research.


You need to look for products that get at least 30.000-40.000 searches per month. The search volume is very important, as you don’t want to waste your time on products that nobody wants.


Also, a good product usually sells for at least $40-$45. In my opinion, this is the sweet spot, as it’s not incredibly expensive but also not cheap.(4)


The product shouldn’t weight a lot of kilograms. You need to cut the shipping cost as much as possible. Also, stay away from seasonal products such as Christmas clothing or Easter products.


Finding such products is not easy to do, therefore you need to spend some time doing it. Yes, it will take a couple of hours, but it’s worth it. You don’t want to choose the wrong product and waste your money.


I use SaleHoo for all my businesses, as it allows you to filter through the products in order to find the good ones.




The Best Product Research Strategies


Now that you know the elements that come into the product research process, it’s time to find out what strategies you need to adopt in order to give yourself the highest chance of success.


It doesn’t matter if you already have an Amazon business with multiple products, or if you’re new to the ecommerce world. There are good ways and there are bad ways to go about the process.


First, you will need to research your competitors. This is probably the best strategy to implement in any business, as you are able to model what’s already working for other people.


You don’t need to reinvent the wheel. Just look at successful entrepreneurs and do something similar. On Amazon, you are able to see their rankings and reviews, so that’s amazing.(5)


It’s very easy to research your competitors, so you definitely need to take advantage of this.


The best thing you can do it find out what products are selling for your competitor. Make a small list with a couple of successful products and choose the best option for you.


Copy their products and you will get similar results. Keep in mind all the aspects that we previously talked about like shipping cost, quality, etc.



The Best Amazon Product Research Tools


As I previously mentioned, I use SaleHoo for all my ecommerce businesses. I really like it as it allows me to easily find good products and communicate with the suppliers.


In the past, I’ve seen people use Jungle Scout. It is a very popular product research tool in the ecommerce world. Also, Helium 10 is another good option that also has a free version.(6)


However, I don’t recommend you go for the free version of Helium 10, as it has very limited options in terms of product research.


To be honest, I would suggest you go ahead and try SaleHoo. It’s very affordable and effective, especially for beginners.


Final Thoughts


Product research is one of the most important aspects of an ecommerce business. It really makes the difference between success and failure.


Amazon has gotten more and more competitive in the past couple of years, therefore we need to step up our game in order to keep our businesses alive.


Hopefully you understood the steps you need to take in order to find winning products. Ecommerce is a great way to make money online and will continue to grow more and more from now on.


In case you’re a beginner, don’t get overwhelmed and keep moving forward. Play the long game and you will end up where you want.