So, you just heard about the Etsy affiliate program and you’re wondering if it’s even worth considering.
The problem most affiliate marketers face when starting out (or even after years of experience) is finding good products or programs to promote.
It’s very helpful to promote well known brands like Etsy because of the level of trust people have in the brand. It’s always easier to promote big brands than obscure products from unknown companies.
But does Etsy have a good affiliate program? Is it even worth bothering?
Well, if you’re here to find the answer to any of these questions, you came to the right place! By the end of this article, you will know exactly if you should start promoting the Etsy affiliate program.
Also, if you decide you want to promote it, you will find out how to effectively do it so you make as much money as possible.
What Is Etsy?
Etsy is a website where people can sell their craft online. This can be very helpful for people with no prior business experience, as it allows them to become an entrepreneur without all the technical mumbo jumbo.
Since its launch, Etsy has significantly grown year after year. In 2015, it has a very successful IPO which made its investors a lot of money.(1)
What Products Can You Promote?
Needless to say affiliate marketing is growing at a rapid rate. Especially now, after the pandemic, more and more people are seeing the potential of making money online without actually creating their own product.(2)
The Etsy affiliate program allows you to promote 2 types of products:
- Vintage products
- Handmade crafts
You might be thinking that the best way to promote these products is by creating content around them. For example, reviews, comparisons, etc.
However, that’s just not true. If you think about it, the creators of these products can run out of stock at any time.
Therefore, if you work hard to create valuable content on your website around these products, you will most likely be disappointed to see that the creator removed them from the marketplace.
So, what is the alternative? Well, a very good idea would be to create content around specific categories of products, so you don’t have to rely on 1 specific product.
This way, your content stays valuable even after specific products get removed from the marketplace.
There are a ton of categories on Etsy. Therefore, you really have a lot of options when it comes to promoting with free traffic.
If that’s what you want, you can create a website where you write content about one of the following categories:
- Home decor
And many others. If that’s what you want, I suggest checking out Affiliate Bots, as it will make this process a whole lot easier.
On the other hand, if you don’t want to create content around a specific category and wait months before you see results, your only option is to run paid ads.
Paid ads are great, as they allow you to scale your business much faster as opposed to free traffic. Also, once you get good at a certain type of paid traffic source, you will need to work less and less.
If you have a budget, I highly suggest you start with paid ads as opposed to starting a website simply because everything goes much faster. The thing with paid traffic is that you need some kind of training.
That’s because if you just jump in without knowing what you are doing, you will quickly burn your budget without any results. By the way, this is the main reason why people fail at affiliate marketing.
For that matter, I highly suggest taking a look at SAS, as it teaches you everything you need to know about affiliate marketing via paid advertising.
Etsy Affiliate Program: Commission Structure
Now that we got all the boring stuff out of the way, it’s time to take a look at what you really care about.
Etsy has a fix commission rate of 4%. It doesn’t matter if you promote products from the jewelry, toys, clothing or any other categories, you will get 4% out of whatever your referral spends on Etsy.(3)
There’s no need to say that the Etsy affiliate program is better than the Amazon one. Not only in terms of commissions, but also in terms of the cookie duration.
The Etsy cookie lasts 30 days, while the Amazon one lasts only 24 hours. Meaning that you are not pressured to close a sale right away and you can follow up with your leads after they click your link.
Etsy Affiliate Program: Pros and Cons
As usual, we will go over the advantages and disadvantages of promoting a specific affiliate program.(4)
If you’re still on the fence and don’t know if you should start promoting the Etsy affiliate program, here are some things to keep in mind in order to decide:
- Etsy is a well known brand, so you will not need to convince your prospects to buy something from some unknown website
- There are a ton of popular categories to choose from. This is a big plus, as some companies solely focus on selling products from 1 category
- There is a 30 day cookie which is always nice. As opposed to other websites (like Amazon) where you have to make the sale right away in order to break even, Etsy allows you another month for following up with your customers
- You get a ton of promotional tools that can help you make more sales
- There are some products on the Etsy website that you can’t buy anywhere else. Therefore, you can tell your visitors that they can only get these exclusive products by clicking your link
- By promoting products from Etsy, you help small entrepreneurs like you and me.
- Obviously, 4% commission is quite low. However, considering the fact that you promote products from a well known website, this is understandable
- You will need to pay $5 when you apply for the affiliate program. It’s not much, but it can be annoying for some people
Is It Worth It?
If you build your own website and have other monetization methods like display ads or other affiliate programs, then you can supplement your income by recommending products from Etsy.
On the other hand, it would be a much better idea to promote digital products because you get higher commissions. In some cases, you get more than 50% commission for 1 sale.(5)
The best way to do that is obviously with a form of paid advertising because you can scale your business much faster. Also, you get a skill that will stay with you for your entire life.
For that matter, I highly suggest investing in the Super Affiliate System. If you have the budget, it’s definitely worth it.