The thing most Amazon FBA business owners are interested in is how to increase sales on Amazon. Whether you’re a beginner or an experienced entrepreneur, increasing sales is a priority for everyone.
That makes total sense. Why wouldn’t you want to make more sales? If your profit margin is good and you sell good products, it only makes sense you want to scale your business.
Amazon is the biggest company in the world and it will continue to grow in the next couple of years. Customers prefer buying products from Amazon compared to physically going in their car and fighting traffic.
The rise in popularity of ecommerce opened a lot of doors for people like you and me. When it comes to Amazon FBA, there are a couple of important advantages that we need to take advantage of.
The most important one is obviously the traffic. Some people prefer selling products on Amazon in stead of creating their own store because they don’t need to pay for Facebook ads in order to get traffic to their offers.
However, Amazon is also very competitive. Therefore, you need to take the algorithm into consideration when trying to increase sales. Luckily, there are a couple of things you can do in order to get more traffic to your offers.
So, if you’re here to find out how to increase sales on Amazon, you’re in the right place! By the end of this guide, you will know what steps you need to take in order to do that.
How To Increase Sales on Amazon
The easiest way to increase sales on Amazon is to get more traffic. In any online business, getting traffic is the most important part.
That’s because if you get a lot of traffic, you don’t really need to be a good salesman in order to make good money.
The Amazon algorithm cares a lot about CTR. Therefore, you need to try your best to get people to click on your listings.
Beautiful pictures are one of the most important factors when it comes to driving traffic. Another thing you can do is to get more positive reviews. There are a lot of places where you can buy them for cheap.
Also, you should change your listing title. Test multiple titles in order to see what works best.
Amazon SEO is much easier than Google SEO so you’re in luck. First of all, you should use keywords with high volume and low competition.
That’s why doing your research is crucial for your success on Amazon. Use non traditional keywords that work for your product.
For example, “oily skin” for a hydrating cream. The options are endless, you just need to think outside the box.
Your product picture is one of the most important factor when it comes to traffic. Amazon notices that many people click on your listing, therefore it will rank you higher.
So you should consider spending a little bit of money in order to get a quality photo for your product.(3)
Customer reviews is also important when it comes to social proof. If you want to increase sales on Amazon, people need to see that other people found value in your product.
If you don’t have many 5 star reviews, just pay for them. Most successful Amazon FBA business owners do this.
How To Increase Sales With PPC On Amazon
OK. Now that you know the cheap ways to increase sales on Amazon, it’s time to take a look at the more expensive ones.
Your business will probably reach a point where it just can’t grow anymore in an organic manner. This doesn’t happen to all of us, but chances are that you will need to adopt other methods.
Therefore, you might need to run PPC ads to your listings. And that’s a good thing! If you increase your sales and your ads are profitable, it just makes sense to want to scale your business even more.(4)
So … how do you run PPC ads? Well, when it comes to paid ads the most important thing to keep in mind is targeting. You need to target the right people in order to be profitable.
There are many ways to run PPC ads. The most common ones are:
- Exact match
- Phrase match
- Borad match
These types refer to the keywords you target. But before this, it’s important to know everything about your profit margins.
The math is really simple. Before you start running ads, you need to know exactly what profit margins you have. For example, if your profit margin for a product in 15%, you will be able to spend only 15% in order to get a customer.
At this point, you just broke even. However, if you spend less than 15% and make 1 sale, you already made profit!
That’s why before you consider PPC ads, it’s important to take the steps that we mentioned above. If you have a high conversion rate, your ads will be more profitable.
This is just simple math. PPC ads are all about targeting the right audience. If you optimize your listing for as many sales as possible, you will be able to scale your business as much as you want.
How To Increase Sales Conversion Rate On Amazon
Speaking of conversion rate, it’s an aspect that you simply can’t ignore. Now that you know how to drive more traffic to your listings, it’s time to find out how you can convert it.
The most obvious factor that comes into conversion rate is pricing. How expensive is your product compared to your competitor’s?
Also, do you offer any guarantees? Guarantees are working very well for most people. Either it’s a money back guarantee or you guarantee the fact the product will work as intended.(5)
Display as many guarantee that you can think of (and can actually offer). Also, consider offering bonuses.
It sounds more complicated than it actually is. A bonus can be created with no money for virtually any product.
For example, if you sell a treadmill, you can include a small PDF file with the most effective ways to lose weight. Or a PDF with a cardio workout plan for 1 month.
This is the fun part. Be as creative as possible and offer as much value as you can.
The Amazon Selling Hacks (No One Talks About)
Hopefully by this time you have a better understanding on how to increase sales on Amazon. Now that you know all the traditional ways, it’s time to take a look at some less known methods.
These “hacks” are used by all the successful ecommerce entrepreneurs in order to get more sales. However, I would advise you to focus on what has previously mentioned in this guide first.
That’s because you might get overwhelmed and not take action. Online businesses are created one step at the time and with a lot of patience.(6)
That being said, let’s have a look at some other things you can do in order to get more sales on Amazon.
You should try getting traffic from other sources as well. If you just focus on Amazon traffic, you are potentially missing out on a lot of sales.
Social media platforms like Instagram or Facebook can be a traffic gold mine when it comes to Amazon. Remember: everyone trusts this company. Therefore, you will not need to do much convincing.
Paying for influencers can go a long way. Also, it’s quite affordable to do. You can get your listing in front of tens of thousands of people for as little as $100.
Try finding influencers in your niche and reach out to them. For example, if you sell pullup bars, contact a calisthenics influencer on Instagram.
His audience will probably be interested in your product. In some cases, paying for influencers can be even more profitable than running PPC ads to your listings.
Another thing you can do is start a YouTube channel where you review your own products. If you check the description on most YouTube videos, there is probably a link that takes people to Amazon there.
In some cases, YouTubers make a lot of money from Amazon, by selling other people’s products in exchange of commissions. So, if you feel comfortable on camera and want to increase your sales, starting a YouTube channel can be a very good idea.
Lastly, you want to sell more high quality products. The cheapest product is not always the most successful one.
What you want to avoid is getting into the fight for the cheapest price. In stead, offer cool (digital) bonuses like PDF files, e books and so on together with your product.
I use SaleHoo in order to find high quality products for good prices. I highly suggest giving it a try as it’s very affordable and efficient. It can be a real game changer in your business.