Affiliate marketing is a very popular way to start your online business with a relatively low cost. It’s very attractive for beginners, as they don’t need to create their own product in order to make money online.
Instagram has become the most popular social media platform in the past couple of years, surpassing Facebook in the process.
Therefore, it has also become a very attractive platform for new affiliates to try to make money on. Social media brought tons of opportunities for people to make money online.(1)
Some people even make 6 figures per month on these platforms. If you’re here to find out how to take advantage of Instagram in order to build an affiliate marketing business, you’re in the right place!
By the end of this article, you will know everything you can do in order to start making money with affiliate marketing on Instagram.
Instagram Affiliate Marketing
There are multiple ways to make money as an affiliate on Instagram. In this guide, we will go over all of them so you can decide for yourself what the best option is.
Instagram is the social media platform with the best engagement rate. Why should you care about that? Well, because building a successful affiliate business on a social media platform has many aspects that you need to keep in mind.
One of the most important ones is the engagement rate. If there is no engagement on social media, you will struggle making money. Therefore, Instagram is one of the best platforms to make money on.
If you put your offer in front of the right audience, you will be surprised on how fast your business will grow. On the other hand, if you put a dog training product in front of an audience that is interested in make up products, then … you know what will happen: nothing.
Another great aspect of Instagram is that there are a lot of influencers in various niches. Nowadays, ads that come up on television don’t perform as well as ads on Instagram.
Yes, in this age, an Instagram influencer can sell more products than Leonardo DiCaprio can sell in an ad on TV. If that sounds like “fake news”, I urge you to go and look for stats. You will be surprised.(2,3)
More and more companies are seeing the potential of influencer marketing, and therefore pour money into social media advertising. This is a great thing for you and me, as we can jump on this hype train and build our businesses.
How To Find Quality Affiliates On Instagram
Now that you know how powerful Instagram can be when it comes to making money with affiliate marketing, it’s time to find out how you can make it work for you.
The biggest challenge when it comes to Instagram is finding good influencers. We all know that there are a ton of people who call themselves “influencers”, but they just buy fake followers and likes.(4)
You don’t want to spend your hard earned money for promoting a product to an audience of bots. That’s why it’s important to filter through all the fake influencers and find the ones that will actually drive sales.
One of the most important factors to keep in mind when looking for an influencer is the engagement they have on their post.
Some people buy followers, but they don’t want to spend money on likes and comments as well. But that’s not all: some influencers use less known tactic, such as trading likes and comments.
There are a couple of things to look for here:
- Ratios (whenever you see lots of followers and little to no comments and likes, then the influencer most likely has bought the followers)
- Emojis (if you see that most of the comments use a single emoji, then the comments are most likely fake)
If an influencer has a lot of followers but low engagement, my advice is to stay away from them. Most likely, they will take your money and promote your offer to an audience of fake accounts.
Your objective is to find quality people with real audiences. Look at the variety of comments they have. Do the accounts look real? Do they have various comments? Or do all the comments sound the same?
A good metric to keep in mind is that if an influencer has 10.000 followers, their engagement rate should not be lower than 4%-5%. That sounds very complicated to establish, doesn’t it?
It’s very easy to use: you just need to type the influencer’s name or username, and the tool will do the rest.
Another important aspect to keep in mind is the niche you choose. One of the biggest mistakes that new affiliate marketers make is that they choose a niche that is too broad.
They think that they need to put their offer in front of as many people as possible, when in fact they should put the offer in front of the right people. It makes no sense to market to people that are not interested in your products.
A good tactic that successful affiliate marketers use it to go for influencers with a low followers count, that are in very specific niches. For example, you can find a dog training product and connect with a person that is in the dog niche.(7)
In that case, you have a bigger chance of success in stead of promoting your offer to an audience that is interested in all animals, not only in dogs.
#3: Look For Experienced Affiliate Marketers
There are some Instagram influencers who use affiliate marketing as their primary source of income. These people have experience in this business, meaning that they are the people you should connect with.
Also, look for people who have affiliate websites as well. They will be more than likely to understand what you’re looking for and give you a good price.(8)
For example, promoting affiliate products via Facebook ads is my primary source of income. But I also have a couple of affiliate blogs that I build for fun.
Look for these kinds of people. You will be surprised on how well you connect with them.
Doing affiliate marketing on Instagram can be really profitable. Social media has grown significantly in the past couple of years, providing tons of opportunities to entrepreneurs like you and me.
You will need the right training if you want to make money on social media because it is always changing. You don’t want to waste your money on useless stuff and run out of money.
For that matter, I highly recommend investing in the Super Affiliate System. It will show you exactly how to build a profitable affiliate business on any social media platform.