The Ulta affiliate program is one of the most popular ones in the beauty niche. However, not so many people really know much about it.
But why is that? Is it because it’s kind of a hidden gem or because it’s just bad?
The beauty and cosmetics niche can be really profitable because of how big it is. So, can you really make money by selling products from Ulta?
Well, if you’re here to find out the answer to this question, you came to the right place! By the end of this article, you will know exactly if you should consider promoting this program, as well as how to get the most out of it.
Ulta Affiliate Program Overview
Ulta is one of the most popular stores in the makeup and beauty market. They have a ton of physical stores all around the United States and thousands of products in their catalogue.
Also, they have a very big presence on the internet. Their products are divided into multiple categories ranging from skincare to cosmetics and makeup.(1)
The best part about it is that they have tens of thousands of products on their website. Meaning that there is a ton of opportunity for people like you and me who want to make money promoting them.
Affiliate marketing is one of the best ways to make money online because you don’t need to create your own products. Therefore, your job is to just recommend other people’s products in exchange of commissions.
How To Join The Program?
The program is hosted on the Impact Radius network. Also, you will need to have your own website in order for your application to get accepted.
However, don’t worry too much about this because they basically accept everyone. In order to create your own website, I suggest checking out Affiliate Bots, as it will make the entire process a whole lot faster and easier.
The fact that the program is hosted on Impact Radius is a very good thing. That’s because there are a ton of other affiliate programs hosted there, so you will be able to get more creative ideas when looking at them.(2)
Sometimes you get an “aha” moment when you’re just browsing through the network, so don’t forget to check it out.
Now it’s time to talk about the stuff you really care about: commissions.
It makes no sense to promote a specific affiliate program if the commissions are too low. Therefore, this is basically the most important aspect of any product/program you promote.
Unfortunately, Ulta only pays its affiliates 2% commissions for every sale. This is quite low, considering the amount of traffic you need to get in order to make a living.
The only way you can be profitable with Ulta is to create a website and promote multiple programs, which is not a bad idea. You can create a website quite fast if you follow the steps from Affiliate Bots.
If you compare it with the Sephora affiliate program, the commissions are still lower. However, Ulta gives you a 30 day cookie period, which is much better than the Amazon affiliate program.(3)
Luckily, you don’t really need to promote products from the Ulta website in order to make good money because there are better alternatives (more on that later).
Ulta Affiliate Program: Pros and Cons
FIrst, let’s analyze the good and the bad parts in regards to what this program offers.
Even if the commissions are quite low, there are still a couple of advantages of promoting these kinds of products.(4)
- Well known brand: Ulta is a very popular brand, so you will not need to do much selling when trying to convince people to buy from their website
- Variety: There are tens of thousands of products on their website, so you will never run out of ideas. This is great, as one of the most common problem in affiliate marketing is to figure out what to promote
- Tons of promotions: Another great aspect of this program is the fact they offer coupons and discounts. Therefore, you will have an easier time making sales
- Low commissions
What Other Options Are There In Regards To Making Money With Affiliate Marketing?
Considering the very low commission rate of this program, it only makes sense to find other ways to make money.
A very good option would be to promote digital products, as these tend to pay much higher commissions. For example, you can sometimes get more than 50% commission for every sale of a digital product.
Also, it’s much easier to promote these products with paid ads, so that you can break even quickly and scale your business faster. Platforms like Google or Facebook allow you to target the right buyers for your specific offer, because they have a ton of information about everyone.(5)
Therefore, it only makes sense to go with paid ads. If you have a budget for starting a legitimate business, this is definitely your best option.
However, the problem is that if you don’t know what you’re doing, you can quickly run out of money and give up. Many beginners make the mistake of trying to figure it out themselves and end up wasting their budget.
That’s why I highly recommend checking out SAS, as it will teach you everything you need to know about building an affiliate business with paid ads. If you have around $2k, it’s definitely worth it. You can thank in a couple of weeks.
Related: Udemy Affiliate Program Review