Before jumping into the Wayfair affiliate program, it’s important to know exactly what it is.
Wayfair is one of the biggest companies in the United States that sells home goods. What was surprising for us to find out is that very few affiliate marketing entrepreneurs know that they also have an affiliate program.
So … why is that? Is it because the program is bad? Or is it just a hidden jam that not many people know about?
Well, if you’re here to find out if the Wayfair affiliate program is good, you’re in the right place. By the end of this article, you will know if this program is worth considering, as well as how to make the most out of it.
Wayfair Affiliate Program
Wayfair have changed the platform where they host the affiliate program. Until recently, it was hosted on the ShareASale network, but now you will need to sign up on Commission Junction if you want to be able to promote it.
Commission Junction is one of the most popular affiliate networks, hosting thousands of products from many well known brands. After you sign up, you will probably get a ton of ideas on what products to promote.
In regards to the affiliate program, the first thing you should know is that you get a 7 day cookie period. That might seem low, and usually I would agree with you.
But if you think about it, if you promote furniture on Amazon, you only get 1 day. Therefore, Wayfair is one of the best options when promoting furniture and home decor.(1)
Another thing to keep in mind is that Wayfair does not ship internationally. Therefore, you will need to promote products to traffic from Canada, United States and England.
Also, they don’t allow you to run paid ads in a certain way. For example, you will not be able to use the word “Wayfair” in your ad title.
That’s not really a problem, as you will be able to first send people to one of your pages in the funnel. After that, you will be able to send them to a specific product on the Wayfair website.
Also, you are not allowed to promote their products on Pinterest, ut that’s also not a big problem because … who does that?
Luckily, Facebook ads are allowed which is great. Facebook ads are the best way to drive traffic for affiliate marketing because of how good Facebook is at targeting the right customers.
Wayfair pays 7% commission for every sale an affiliate makes. This is quite good, as furniture is very expensive.
Therefore, you will sometimes make $100 for 1 sale if your referral buys an expensive piece of furniture.(2)
A great thing you can do in order to make more commissions is to collect emails from your leads right after they click on your ad. After that, you can promote products inside your email marketing campaign.
This works very well and you will likely convert some of those leads in the next 15-30 days. That’s because those people already showed interest for furniture, so they’re “hot leads”.
How To Make Money With The Wayfair Affiliate Program
Because Wayfair does not allow you to send traffic directly to their website, you will need to first send people to one of your pages or blogs first.
That’s completely fine, as most affiliate programs have this rule. There are many ways to make money with the Wayfair affiliate program and for the sake of this article, we will start with the cheaper ones first.(3)
Start Your Own Website
The most affordable way to drive traffic to an affiliate offer is to start your own website and write content around the products you want to promote. However, keep in mind it will take a long time before you get traffic via SEO.
That’s because Google doesn’t trust new websites and you need to prove that you’re trustworthy. You do this by consistently produce good content that helps people.(4)
Most people give up in the first 3-4 months after they’ve created their blog because they don’t see results right away. If you want to take this route, you really shouldn’t expect much in the first 6 months.
In case you want to take this route, I suggest checking out Affiliate Bots. It makes the process much easier and it’s very affordable.
If you already have an audience that is interested in home decor or furniture, you can promote the Wayfair affiliate program directly.
Instagram has become the biggest social media platform and many people make good money by monetizing their audience with affiliate marketing.(5)
In case you don’t have an audience, you can pay influencers in the furniture niche to promote the product for you. However, there are better ways to make money with affiliate marketing and I wouldn’t suggest this method if you’re a beginner.
If you have a budget, the best way to promote the Wayfair affiliate program (or any other affiliate program) is to run paid ads. That’s because you can scale your business much faster than with blogging or social media.
Facebook, Google and YouTube track your every click and scroll on the internet, meaning that they know more about you than your own mother.
That’s why it can be very profitable to become good at paid ads. These companies can track the best customer for your offer and you really shouldn’t neglect this.(6)
Obviously you will need to have a budget in order to start, but once you become profitable you will be able to reinvest your profits and scale your business even more.
If you want to learn how to do this, I highly suggest taking a look at SAS. It will teach you everything you need in regards to affiliate marketing via paid ads.
Wayfair affiliate program is definitely better than Amazon. The commissions are kind of the same, but the cookie period is what makes the difference.
If you want to promote furniture products, Wayfair is your best bet.